New Blog Page for Social Media

Followers of this blog (thank you followers) are used to seeing mostly photographic posts with other comment from time to time as takes my fancy.

I've decided to create a separate page for Social Media comment as this is an area of interest to me as it may be to you. It's on a separate page so as not to break the photographic continuity.

Please drop in and comment as you see fit. It's an evolving world out there - be a part of it!

Is Social Media Marketing a fishing trip or a proven approach?

It appears that using Social Media for trying to elicit a two way dialogue is a bit like using sonar on a submarine. You ping out a lot and occasionally you might get a response back. Once you receive the response you have to evaluate it to see if it's meaningful and then do something useful with the information received.

In recent days I have experimented with sending Tweets which should have elicited some kind of response. Some were to specific individuals or organisations who are active in their own channels and regularly push information by Twitter and some were general requests for information to the greater Twitterverse.

My return rate was very poor, not surprisingly perhaps for the general broadcast Tweets but the targeted Tweets asking for information or help remained mostly unanswered. One response was very non-committal and after a second exchange was phrased in such a way as to encourage me to go away.

Social Media Marketing is becoming the latest buzz word (or is it phrase?) and there are a lot of people about who can help you to manage this. I would be very interested to know of cases where management service can both improve a potential customers experience and an organisations return on investment in Social Media Marketing.